It is very important that real estate companies have a strong online presence. Digital marketing has truly changed the way real estate companies work. For instance, a buyer can now take the tour of a property online and fill the necessary papers online, thus saving real estate agents and buyers a lot of their effort and time.
With real estate digital marketing, several potential homebuyers can see the property for sale at the same time. With that, you can deal with lots of potential buyers without the need for a personal tour. Today, you need a solid digital marketing campaign to become a successful real estate agent, and here are some of the ways digital marketing will change the real estate industry.
Create an Email Campaign
An email campaign is a valuable asset in generating new leads and staying relevant to past and existing clients. Usually, a balanced marketing campaign will funnel potential clients through pre-determined activities, which is based on the client’s profile and previous engagements with the company.
A study carried out by Smart Insights shows that the average open rate of emails related to estate businesses is about 27 percent, with a CTR of 3 percent. However, the relevant your customers think your content is, the more likely they will be interested in opening your email to see what you have to offer.
One of the great challenges with the real estate industry is that your potential clients need to see the property for sale in person before making a final decision. The good thing with technology is that it keeps evolving, and today, you can add augmented reality to your digital marketing.
There are a lot of tools in the market that allows you to create virtual tours of the houses. With that, you can present your potential clients with how a certain house look. So, it is essential to consider this tool for your real estate digital marketing.
Social Ad Campaigns
For sometimes now, Twitter, Instagram, Facebook, and other social media platforms have become essential digital marketing tools. Several real estate companies are now focusing on making their presence felt using multiple social media platforms. Using social media channels, you won’t only reach your target audience more effectively, but increase the customer base. So, you need to determine the right platform and have a strategy that aims at achieving those goals.
Paperwork is one of the most challenging parts of dealing with properties. With a single mistake, the deal can be delayed for a long time. With digitalization, documentation has now been a lot easier to process. Today, home sellers can complete all the necessary documentation with the help of automated tools and sites. These real estate websites also allow buyers to confirm the authenticity of the deals by going through all related documents, thus preventing fraudulent transactions.
If you are looking to automate your real estate digital marketing effort, contact Magpie today. We provide a variety of digital marketing services to help your real estate company have a solid online presence.
Real Estate Digital Marketing
View Larger Map